Planning to Avoid Trouble

What goes into the decision making process in a newsroom and how can you best take advantage of it?  That's what developing media strategies is all about.  Chriesman & Associates takes a look at the products and services your company or organization offers and, based on our vast experience in news, helps you identify opportunities in the area of news coverage.

Strategic Planning
A company plans to roll out a new product in a market and is seeking ways to get media attention.  A firm has some image re-building to do in a community after a rash of bad publicity.  A non-profit seeks advice on attracting publicity to a new fund-raising campaign.  These are all examples of when a strategic media plan needs to be developed.

Strategic planning involves determining with the principals of the client organization what the objectives are and how to best achieve them. The goal is to raise the organization's profile in a positive way and, in some cases, head off trouble before it happens.

We work with you and your team to build strategic long-term plans.  

Tactical Planning
We also work with you in the area of tactical planning and crisis management.  This involves dealing with the unforeseen bumps in the road that may impact your organization.  When a trucking company is involved in an accident involving hazardous waste, or an attorney needs help in dealing with the media's interest in a high-profile client's legal troubles, C&A will help you create a strategy designed to avoid mistakes that can make a bad situation worse. We consult with you to develop a plan that charts a course for your company to realize the benefits a proactive media strategy can bring.

We don't see our services as a replacement for your advertising agency or public relations staff.  We are a complement to those services with an eye focused on how your image is conveyed through the news media.

For fee information, contact us for details.