Delivering on Diversity

Does your news coverage deliver on your commitment to diversity? Does your staff understand it isn’t an issue of being “politically correct” but it’s about sound business practice and accurately covering the changing community you are charged to serve? The MDI can help by providing you with information and tools to make diversity top of mind for your staff and clearly evident for your viewers.

We come at this not as “diversity consultants” but “newsroom diversity consultants.” Our background is in news, so we offer programs tailored specifically to the realities of daily television journalism, its deadlines and its pressures.

Content Analysis

How well do your newscasts reflect the diversity of the community you serve? Are the portrayals of people of color fair or could they be perceived as negative or stereotypical? The MDI will take an objective look at the stories you cover and help you determine what kind of job you’re doing in covering your community. We can even tell you how you do when compared to the competition.

Consulting Services

We will work with you and your staff on ways to achieve greater diversity in your newsroom and on the air.
Workshops are available that give your staff a foundation in understanding why diversity is important and
how it impacts your reputation in the community as well as how it can ultimately impact the bottom line.

For information on these services, contact us for details.