It can be difficult for a company or organization to get its message out to the greater public.  In these tough economic times, the image of the corporate citizen can be tarnished in the public's minds by media reports of layoffs, cutbacks and lower stock prices.  The challenge for today's businesses is to make sure the public knows what is good about them. They need to create and maintain the goodwill that can build strong relations with the community and ultimately increase sales and grow revenue.

How do you get your message out?  How do you get the positive attention of the news media?  It takes an insider's perspective to give organizations an extra advantage in today's world.  There is something to be said for public relations and advertising people who come up with broad campaigns, but are they able to do a good job of formulating a strategy for news coverage when they have never worked in a newsroom and don't fully comprehend the dynamics that go into the decision making. 

That's where Chriesman & Associates comes in.  Our expertise in knowing how newsroom decisions are made can help businesses and other organizations guarantee they are doing all they can to make sure their message is delivered to people where they live.  C&A is not designed to take the place of public relations or publicity departments, but to augment their efforts with practical information and action plans, borne of extensive experience, which will achieve their media objectives.

Chriesman & Associates offers services in three areas to make navigating that world a lot easier.

	MEDIA TRAINING
	MEDIA STRATEGIES
	WRITING AND PRODUCTION SERVICES

Chriesman & Associates welcomes inquiries from non-profit and charitable organizations as well as businesses and corporations.   For fee information, contact us for details.