Business Philosophy

The business philosophy of Chriesman & Associates is based on the following principles:

	Customer service - The needs of the client will be the first consideration. While general principles can be applied, each client has individual needs with unique issues. Our service will be tailored to those needs. We will work as a partner with our clients to find solutions. Their satisfaction will be the determining factor in whether we are successful.
	Integrity - Our business is dedicated to operating in the most forthright manner possible. We are committed to being upfront, honest and reliable in our dealings with clients, suppliers and employees. Aside from being the right thing to do, it is simply good business practice.
	Creativity - We will seek out new and innovative ways to get things done. In a crowded field of those looking for attention, it is crucial to find ways that cut through the noise. We want to make sure the medium complements and enhances the message.
	Quality - We want to produce work both the client and we can be proud of. There are no shortcuts to quality work, but we will strive for quality in the most efficient ways possible. It makes no sense to waste the client's money if the job can be done well in less time and for less money.
	Diversity - It is important our work and our workforce reflect the increasingly diverse complexion of our country. It does not make sense for a company to lose out on business because it neglects or, worse, inadvertently offends a segment of the consumer community. Our awareness of these issues will help avoid potentially costly mistakes and target a larger audience for the client's goods or services.

We believe these qualities best serve the needs of our clients and are at the foundation for all that we do.

Willie Chriesman

As the principal in Chriesman & Associates, Willie Chriesman brings extensive knowledge and experience to this venture.  An award winning television professional with over 20 years in television news production and management, he has been associated with some of the nation's top broadcasting companies including NBC, Hearst-Argyle, Post-Newsweek, ABC, CNN and Fox. 

Prior to starting C&A, Chriesman was vice-president of news and news director for WVTM, the NBC-owned station in his hometown of Birmingham, Alabama.

Before that, he was assistant news director at WCVB in Boston, one of America's most respected television stations.  Previous experience includes executive producer at KCNC in Denver, news producer at WDIV in Detroit and producer/newswriter at WLS in Chicago.

Chriesman's national experience in television includes working the assignment desk, writing and producing newscasts at CNN in Atlanta and as executive producer for the Fox News Service in Washington, D.C.  His work has taken him overseas on assignment to Rome, Somalia and Kenya.

His skills and abilities have resulted in numerous awards for him and the stations for which he has worked, including regional Emmys, state Associated Press awards and RTNDA-Edward R. Murrow awards.  Chriesman received his bachelor's of science in journalism degree from Northwestern University's Medill School of Journalism in Evanston, Ill.  He lives with his wife Frances and their two daughters, Jessica and Samantha.

In addition to a proven track record in television news production and management, Chriesman is an industry savvy manager and a creative, resourceful leader with a reputation for impeccable journalistic and ethical standards.